This is an invitation to The Other Path.
"My life has been marked by this course. Before Bonfire. After Bonfire"
— Past attendee
"Of the art that has impacted me greatly, I say to myself "I didn't know you could do that!" And of the podcast guests in this course, I say to myself "I didn't know you could be that!" Amazing people who defy all expectations about what a life's journey can be. "
— Chris Middings
Why should I go for this course and not an established business school?
Good question. Put simply, if you want to learn about doing business with more soul, there is no-one better to show you how than Duke. In Bonfire with Soul, he consolidates his 30+ years of unlearning and learning, most of which he has found doesn’t take place in the classroom. Plus, this course is 0.03% of the cost of Harvard Business School.
Why take this course now?
A recent study shows that the vast majority of people are not engaged at work, don't feel like they have a vibrant culture and would take a new job if there was the right offer. Yet when you have an engaged culture you can increase revenue four times. Duke will teach you how to build this.
Can I access this from anywhere?
Yes. That's the beauty of online courses.
Are there any prerequisites for this course?
Only a curious mind.
I’ve been in business for decades - is this for me?
Absolutely. There is always time to discover a better way.
I’m thinking of starting a business - is this for me?
Absolutely. This course will change your ideas around business from the outset. You’ll be hitting the ground running.
My business sells services, not products, is this course still for me?
Yes. This course covers so much more than selling services or products. It’s about a whole new mindset around business. But yes, this course will benefit any business that sells anything - from courses, to trainers to yoga.
When will I have access to the course?
We kick off with a live introduction on Friday 4th June at 4pm BST, followed immediately by the first of four recorded drops. You will get access to a dedicated course community on Slack as soon as you register.
What if I can’t make the live sessions?
No problem. We record them and they are available to watch the following Monday, so you won’t miss a thing!
What happens if I am not technologically minded?
Join the club. But don’t worry. This is EASY. Once you have your password and login, it's just a matter of click and play.
What if I have questions during the course?
Great! We actively encourage people to reach out and ask questions. The best way to do this is through the Slack community we have set up for attendees. Both Duke and the DO team will be active there, and will address your questions via three live Q&A sessions on Friday 11th, 18th and 25th June at 4pm BST / 8am PDT.
What if I buy this course and don’t see the value?
We are here to help our community and provide incredible value. If this course isn't right for you, then we will give you a full refund up to 30 days after the course starts. No questions asked.
I’d like my team to do this course - how do I go about that?
Great! Spread the love! Just drop us an email on firstname.lastname@example.org and we’ll sort something out.
Is this course mine for life?
Absolutely. It is yours forever. And you will have access to the Slack community beyond the end of the course to continue nurturing your new friendships and connections.
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AN ONLINE COURSE WITH