We are proud to introduce our fire starters.
This is an invitation to the other path.
"The world needs more leaders that live at the intersection of what’s right for business and what’s right for society. Duke is one of those people."
— Mira Kaddoura / Founder of Red & Co.
"Duke is a creator of ideas, a builder of strategies, who lives at the intersection of Vision and Truth."
— Stephanie Howard / Former Design Director at NIKE
"A great storyteller, Duke joined in the midst of the world telling us they had lost trust in Lululemon. Seeing the possibility of the brand's beauty, he brought clarity to what the brand could deliver that the world needs most, ignited internal brand love and invited others to share our experiences, purpose and values. Duke leads his team with heart, unlimited esoteric quotes and stories, and on occasion, a good pour of bourbon."
— LP / Former CEO at lululemon
"If I won the lotto, I’d still get up every. Single. Day. To work with Duke Stump. He’s that much fun. I’d stop for coffee first. He’s truly that energetic. I’d bring a notebook. He’s truly that inspiring."
— Chrystie Heimert / Former Head of Brand Communications at Seventh Generation and Ben & Jerry’s
"Duke is the gentle tap on the shoulder to remind yourself of your own greatness."
— Jian Pablico / Director IDEA (Inclusion, Diversity, Equity and Action) for Brand and Product at lululemon
"Duke’s special thing is human connection. Be it through conversation he has with you or with a message that resonates across screens, across the world with millions of people."
— Spencer Baim / Chief Brand Officer at VICE
"If I was to start a new venture and could pull together a dream team of leaders, Duke would be my first pick. I have never met a more compassionate and thoughtful leader who brings heart to every challenge. He is able to be grounded in the realities of building sustainable business models while developing a highly committed culture. Duke cares about making a difference in people’s lives."
— Chris Zimmerman / President St. Louis Blues and former CEO NIKE Bauer
"I started working at Seventh Generation after Duke left (so I never got to meet him), but I can say the same about him that he feels about brands. The fire he lit there was still burning - he had instilled an amazing loyalty in the people left behind. They would tell “Duke stories” about how he saw things, how he approached things, what he did. I always enjoyed them the best."
— Chris Middings / Former Employee at Seventh Generation
Duke loves building bonfires with soul: powerful, emotionally charged brands that stand for something meaningful in the world.
Recently cited by Forbes as one of the top 50 Game-Changing CMO’s, Duke has spent the last 30+ years helping to build iconic global brands (NIKE, Seventh Generation, lululemon). In addition, he has served in BOD and mentor roles with The Biomimicry Institute, 21c Hotels, Unreasonable Group, Healthy Child Healthy World and Love Your Brain.
A lover of nature, slow food, horsemanship and yoga, Duke and his family live on a small ranch in idyllic Ojai, CA along with horses, dogs, cats and chickens.
What matters most...
My vision is to spark a revolution of new thought for what it means to be human in business.
That said, the desire and obligation is to make this inaugural Bonfire with Soul adventure aspirational and accessible.
So, for this launch I have decided to give you a couple of options on what you pay.
Choose Your Price.
In the spirit of this course, we are leaving it to you to choose your price.
The Suggested Price.
£600.
The transformative power of this course will deliver you value beyond its price. Guaranteed. Or your money back in full. No questions asked.
Some context: This is 0.33% of the cost of Harvard Business School.
A beautiful copy of our Bonfire With Soul Manifesto will be included, free of charge.
The Underdog Price.
£300.
We know that times are tough for some people at the moment, so if you feel like this learning could take you to where you need to be, you can pay £300.
What does this look like in USD?
The approximate equivalent in USD is $780 for the Suggested Price and $390 for the Underdog Price.
An open letter to your boss.
If you would like to send a request for your business to pay for this course, we have written this letter for you to use.
Have a look at our template here.
Feel free to share with other Optimistic Rebels!
Here’s to now,
Duke
— DUKE STUMP
Sales have now closed.
Course starts on Wednesday 28th October at 4pm GMT / 9am PST
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